The ethical food market is exploding. Here's how you get in.
The explosion in demand for alternative protein sources should come as no surprise; our research shows that consumers are seeking out ethical food sources that have a lower carbon footprint.
The market has answered with delicious options that meet those needs. The market is in the early stages of incredible growth, making now the right time to invest.
A global mega-trend
These new categories are gaining traction around the world.
43%
Of Canadians are actively trying to incorporate plant-based foods into their diets.
$3.7B
US alternative protein industry growth topped 17% in the past year to more than $3.7B, outpacing total US food sales at just 2%.
23M
Brazil announced plans to offer only vegan meals in schools by 2020, affecting 23M meals per year.
2.5M
Wicked Kitchen, a Vegan brand, sold 2.5M meals within its first 5 months, while Pizza Hut’s vegan pizza sold 10,000 units on launch.
€1B
The European Commission 2018 ‘EU Protein Plan’ encourages the production of alternative proteins for human consumption, with over €1B research directed between 2010 and 2013.
50%
New dietary guidelines encourage a reduction in meat consumption by 50% with the market growing by 17% over the last 5 years.
$2.7M
The government participated in a $2.7M funding round for cultured meat start-up Integriculture in 2018.
440%
Australia has seen a 92% rise in vegan food products with vegan product launches up by 440% in Southeast Asia.
Alternative proteins landscape
Production offers wide opportunities for innovation divided by the type of protein and the stage of production value chain.
PLANT-BASED PROTEIN
FERMENTED FOODS
CULTURED AGRICULTURE
Proteins are cooked and processed to replicate the familiar taste and texture of existing animal products. They are frequently sourced from pea, soy, wheat, and other crops.
Fermented foods come from yeast or bacteria modified with a gene for protein; the protein is reproduced as they multiply, creating proteins that are identical to animal proteins.
Cultured proteins can be produced through stem cell harvesting, tissue engineering, and food production, growing meat and dairy proteins in vitro; these proteins are biologically equivalent to animal proteins.
Our Strategy
We’re doing the work to invest in the right innovators.
The results? Market success.
By identifying innovative, fast-growing suppliers of alternative proteins in a number of verticals, we provide access to this dynamic area of the food industry.
Focusing on a small number of equity-linked investments in key areas means our early mover advantage is helping us to target strong returns.
The revolution is happening.
It’s time to go Eat & Beyond.
Ethical, secure food supply is a key decision factor for many consumers. Make it part of your investing strategy. Talk to us today.
